WTF Wednesday: Advertising Before Focus Groups

If you were going to create a new product, would you name it something that potential customers just might find revolting? No? Clearly, that didn’t occur to the “Odo-ro-no” deodorant company in 1931.

I wonder what other products they might have had –

Phlegm-Fetcher for tissues?

Clench-a-Stench for mouthwash?

Ooze-Remove for… um… oh, I don’t even want to go there.

ODO-RO-NO - Possibly the most tasteless brand name in the history of brand names

ODO-RO-NO - Possibly the most tasteless brand name in the history of brand names

Comments

Facebook Comments (You can leave just a regular comment below, too!)

Powered by Facebook Comments