WTF Wednesday: Advertising Before Focus Groups
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If you were going to create a new product, would you name it something that potential customers just might find revolting? No? Clearly, that didn’t occur to the “Odo-ro-no” deodorant company in 1931.
I wonder what other products they might have had –
Phlegm-Fetcher for tissues?
Clench-a-Stench for mouthwash?
Ooze-Remove for… um… oh, I don’t even want to go there.
ODO-RO-NO - Possibly the most tasteless brand name in the history of brand names
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